Journal
Posts
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Celebrating Another Year of Birdie & Claire: A Letter to Myself
Marking milestones is something I often overlook in the hustle of running a business, but today, I'm pausing to celebrate another year of Birdie & Claire. Choosing a specific date...
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Discovering Hidden Gems: Our Fabric Hunt in Los Angeles
This summer, we found ourselves in Los Angeles, which meant one thing: a visit to the legendary Ragfinders of California, which has some of the best deadstock fabric. What is...
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Favorite Podcast Alert: What We're Listening To
As the holiday season approaches, many of us find ourselves on the move, whether visiting family, embarking on a vacation, or going on a road trip. If you're looking for...
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Craftsmanship in Motion: A Fascinating Glimpse into Our Brooklyn Factory Partner’s Production Process
Have you ever wondered what goes into creating your favorite knitwear pieces? Allow us to take you on a virtual tour behind the scenes of our Brooklyn factory partner, where...
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A Week of Outfit Inspiration: How the Zoe Tank Became My New Go-To
Before we release any new apparel pieces into the world, we believe in putting them to the test. One of the products in our recent drop, the Zoe tank top,...
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GenM: Making menopause support more visible with the M-Tick symbol
Our partner, GenM empowers brands to understand and cater to menopausal shoppers and employees, improving the experience for all. Through robust research, GenM has recognized the growing need for better...
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Turning Over a New Leaf: Fall Music Mix
We have so much love for our amazing community that we couldn't resist putting together a special treat just for you. Introducing our Fall Music Playlist. As we gear up...
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Refresh Your Wardrobe: Uncover the Power of Simple Styling Adjustments
Have you ever found yourself staring at your wardrobe, convinced you’ve worn every possible outfit combination you can think of? The good news is that there’s a fashion magician in...
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The Spark of Inspiration: How a Wedding Brought Birdie & Claire to Life
Every great story begins with a special moment, and ours, at Birdie & Claire, began with a family celebration: a wedding. My cousin's wedding date was fast approaching, and my...
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New Partner Announcement: GenM x Birdie & Claire
Our Partnership with GenM: Ushering in a New Era of Menopause Support and Innovation. Birdie & Claire is pleased to announce it has secured its place as one of...
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Does "Age-Appropriate" Style Still Exist? No.
Let's talk about the idea of "age-appropriate" fashion choices. In starting Birdie & Claire, we conducted customer interviews and surveys, and it looks like a lot of people worry about...
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Behind the Scenes - Life as a New Business
Well hello again! Birdie & Claire is back on the blog! Were you wondering why our site, emails, and social media has been a little… 🦗🦗🦗 (crickets)? Did you miss us...