Posts

Before we release any new apparel pieces into the world, we believe in putting them to the test. One of the products in our recent drop, the Zoe tank top,...

Have you ever found yourself staring at your wardrobe, convinced you’ve worn every possible outfit combination you can think of?  The good news is that there’s a fashion magician in...

Let's talk about the idea of "age-appropriate" fashion choices.   In starting Birdie & Claire, we conducted customer interviews and surveys, and it looks like a lot of people worry about...

While we were conducting customer interviews to explore the idea of Birdie & Claire, and later to help develop the clothing designs, we asked many questions of our interviewees. There...