Our Story
We started this brand with one simple idea: Women deserve clothes that feel good to wear, look effortlessly polished, and don’t fall apart after a season.
Birdie & Claire is a small-batch clothing brand inspired by the women who raised us and designed for the women we’re becoming. We create timeless, comfortable pieces that work at every stage of life, with a focus on quality, ease, and thoughtful craftsmanship.
A Letter from Our Founder
You know that moment when you put something on and think, yes, this is me?
That feeling is why Birdie & Claire exists. We make clothing that supports the life you have now, with room to grow into the life you're creating next.
I started Birdie & Claire because I wanted clothing that felt as good as it looked. Clothing that didn’t chase trends or ignore the way bodies change and move. Clothing that women, at any age, could feel confident and comfortable in, without overthinking the outfit.
I hope our clothes bring a bit of that ease and joy into your everyday life.
Thank you for being here.
Julie
Founder & CEO
Our Namesakes
Inspired by the Women Before Us
Birdie and Claire were the great grandaunt and great grandmother of our founder. They were the epitome of everything we hope this brand will be about: kindness, inclusion, generosity, friendship, sisterhood, joy, sophistication, and style.
They thrived well into their 90s — and they continue to inspire everything we create.
This brand is one big love letter to them and all the important women who have shaped us along the way.
Thoughtful Designs for Every Age
Whether you're twenty-eight or sixty-eight, whether you're heading into a meeting or walking the dog, your clothes should make life easier. They should move with you. They should make you feel like the most grounded version of yourself.
Our pieces are designed for the woman you are today and the woman you’ll be in a decade. They’re made to evolve with your life.
No "age-appropriate" rules. No complicated trends. Just clothing you feel good in.
Intentional from Start to Finish
Every piece begins with considered design and ends with craftsmanship you can feel.
We work in small batches, use made-to-order knitwear to reduce waste, and choose soft, durable fabrics that hold up over time.
The result: flattering, comfortable styles made to be worn often and loved for years.
Join us on our journey
It has been a true joy building Birdie & Claire, and we are so very grateful you are here. Check out the Journal to learn about the Birdie & Claire story.
Journal
