Journal
Posts
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GenM: Making menopause support more visible with the M-Tick symbol
Our partner, GenM empowers brands to understand and cater to menopausal shoppers and employees, improving the experience for all. Through robust research, GenM has recognized the growing need for better...
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New Partner Announcement: GenM x Birdie & Claire
Our Partnership with GenM: Ushering in a New Era of Menopause Support and Innovation. Birdie & Claire is pleased to announce it has secured its place as one of...
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Does "Age-Appropriate" Style Still Exist? No.
Let's talk about the idea of "age-appropriate" fashion choices. In starting Birdie & Claire, we conducted customer interviews and surveys, and it looks like a lot of people worry about...
