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When we started Birdie & Claire, our goal was to create thoughtful, functional and beautiful designs for women at every age. The journey began five years ago, when our founder...

  Our partner, GenM empowers brands to understand and cater to menopausal shoppers and employees, improving the experience for all. Through robust research, GenM has recognized the growing need for...

Our Partnership with GenM: Ushering in a New Era of Menopause Support and Innovation.   Birdie & Claire is pleased to announce it has secured its place as one of...

Let's talk about the idea of "age-appropriate" fashion choices.   In starting Birdie & Claire, we conducted customer interviews and surveys, and it looks like a lot of people worry about...