Posts

When we started Birdie & Claire, our goal was to create thoughtful, functional and beautiful designs for women at every age. The journey began five years ago, when our founder...

Over the past five years, we’ve loved watching Birdie & Claire’s community grow. It spans women across generations and in every chapter of life, each with unique career paths, diverse...

If you’ve been part of our community for a while, you know Birdie & Claire is rooted in celebrating the women who shaped us and continue to inspire us every...

The story of Birdie & Claire began with the women who inspired us—not just through their style, but through their spirit and the joyful, vibrant way they lived life. Today,...

The story of Birdie & Claire started with inspiring women. Guided by the influence of several incredible women in her life–mothers, grandmothers, great-grandmothers, aunts, mentors, neighbors–our founder set out to...

Our founder, Julie, recently had the pleasure of joining the How Fitting podcast hosted by expert pattern maker, Alison Hoenes. The podcast dives deep into running independent fashion brands, sharing insights,...

While we were conducting customer interviews to explore the idea of Birdie & Claire, and later to help develop the clothing designs, we asked many questions of our interviewees. There...