Our partner, GenM empowers brands to understand and cater to menopausal shoppers and employees, improving the experience for all.
Through robust research, GenM has recognized the growing need for better support and understanding of menopause among consumers. Did you know their recent report found that 97% of menopausal women in the UK believe brands should work harder to cater to their needs?
That’s why GenM has created the M-Tick - the world's first independent symbol for menopause-friendly products. Exclusive to the GenM collective, the M-Tick provides a reliable and clear visual representation, ensuring that customers can confidently select products that cater to their menopausal needs.
Let's dive into what the M-Tick is, why it's important, and how it empowers women in managing their menopause.
What is the M-Tick?
The M-Tick is an iconic symbol that makes menopause-friendly products more visible and credible. It has been developed for all products - whether new or existing - that meet at least one of the M-Tick criteria. By using the M-Tick, consumers have access to a wider range of choices in managing their menopause by trialing 'menopause-friendly' products. This symbol simplifies the shopping experience for women, empowering them to take control of their menopause journey. Through the M-Tick, customers gain the ability to make informed choices about products that specifically address their menopausal signs.
The Importance of the M-Tick:
The M-Tick responds to overwhelming consumer demands for better support during menopause. By embracing the M-Tick, brands demonstrate their commitment to supporting and understanding women going through this significant life stage. The symbol empowers women to identify and choose products that cater to their specific needs, facilitating a normalized conversation around menopause.
M-Tick Criteria and the Amanda Poncho:
We are thrilled to announce that a number of our pieces have been recognized for meeting the M-Tick criteria. Designed with women and the aging process in mind, these products showcase the functionality and support that M-Tick labeled products offer.
Take the Amanda Poncho, for example. The poncho's easy-on design is particularly helpful for anyone managing menopause signs like a frozen shoulder. And like all our styles, the silhouette can be worn comfortably with a bra, ensuring support without compromising on style.
It is a prime example of a product that not only makes women feel confident and beautiful but also provides the intentional design elements to help manage menopause signs.
What’s next?
The GenM M-Tick is a significant step towards making menopause more visible and ensuring women worldwide feel supported, understood, and represented. We are excited to work with fellow GenM collective brands to expand the range of menopause-friendly products available and foster a world where women can navigate menopause with confidence and ease.
Join us in embracing the M-Tick and becoming part of this transformative movement.
Learn more about GenM here.
