Our founder, Julie, recently had the pleasure of joining the How Fitting podcast hosted by expert pattern maker, Alison Hoenes. The podcast dives deep into running independent fashion brands, sharing insights, challenges, and wins from the world of slow fashion.
In this episode, we discuss all things Birdie & Claire, from design to sustainability and building a brand with purpose. You’ll get an inside look at everything from the challenges of running a sustainable fashion brand to the values driving each design.
Episode Highlights:
- The Origin Story: How Birdie & Claire came to life and the inspiration behind its designs.
- Approach to Design and Sustainability: The little details that go into our designs and how we think about sustainability—like made-to-order production.
- Navigating Challenges: The lessons we’ve learned about growing a fashion business and the pivots along the way.
- Looking Forward: A glimpse at upcoming projects and goals for the future.
We’re so grateful to Alison for the opportunity to share more about Birdie & Claire and for making this very first podcast experience so comfortable. If you’ve ever wondered about what goes into creating an apparel brand, we think you’ll enjoy this episode.
Listen Now: Check out our episode on How Fitting, linked here, or find it on Spotify and Apple Podcasts.
Don’t forget to let us know your thoughts—we’d love to hear what resonates with you!